The Simon G. Difference: Made By Family For Family

February 15, 2021

The Simon G. Difference: Made By Family For Family

When Simon Ghanimian first came to America in 1976, he wanted to be an engineer. He made his way to New York to apply to school, but with only $200 in his pockets, he couldn’t afford tuition. He ended up taking a job working for a relative as a diamond setter in the Big Apple’s diamond district.

He quickly found that he had a passion for the craft and, after a few years, he saved up to start his own door-to-door jewelry design business instead of going to school. He eventually found himself in Los Angeles where he fell in love with the city — and the weather — and decided to settle down and open a shop of his own:Simon G.

Simon G. is all about family and tradition. In fact, two of Simon’s three sons continue the tradition of jewelry craft and work alongside him. When you buy a piece of Simon G. jewelry, you’re buying something that was handcrafted by gifted artisans who understand that jewelry shouldn’t be mass produced; it’s a piece of art that is meant to be passed down.

Pieces often begin with designs inspired directly from Simon before the team brings his vision to reality. All diamonds are set using four prongs (instead of the standard two) to ensure that your stone won’t fall out. They alloy their metals in-house to ensure a quality product with high durability. Each piece gets a full top-to-bottom polish as it’s being crafted, to make sure that every piece of jewelry that leaves the studio is as perfect as possible. All jewelry created by Simon G. goes through a rigorous 10-point quality control process before it leaves the design studio.

Discover some of their design collections below.


Simon G.’s Passion line of engagement rings can be dramatic or have a classic minimalism to their design. Rings featured in this collection come in a variety of sapphires, rubies, emeralds, and diamonds in all types of settings.

Modern Enchantment

The Modern Enchantment collection is full of everything from earrings to bangles and rings. These pieces of jewelry are made to make any bride-to-be feel like royalty at her fairytale wedding. Jewelry from this collection is made with high quality gold and platinum paired with gemstones of all colors.

Classic Romance

Each piece of jewelry in the Classic Romance collection is sure to dazzle. These pieces focus on playing with geometry, which results in unique, breathtaking rings in twisted and intertwined styles.

Vintage Explorer

Jewelry in the Vintage Explorer line is designed to only get better with time. Pieces in this collection of estate jewelry are designed in elaborate Old World and art deco styles. 

These engagement rings are incredibly detailed and feature floral designs along with other ornate metalworking.

At Peter Franklin, our customer experience professionals can help you select the perfect piece of Simon G. jewelry for your style, budget and needs. We’re excited to introduce our customers to this company’s high quality, durable, heirloom designs. Visit one of our three northeast Indiana locations in Angola, New Haven or Fort Wayne to experience the tradition of Simon G. jewelry for yourself.